I have received confirmation email from Portugal yesterday about informing me of my selected works for the upcoming exhibition. At first, I was excited, but after seconds, my concerns rose. I needed to calculate the sum of mounting cost as well as delivery. Even though the size of each work on paper is relatively small, but it would need to be framed with Plexiglas which was absolutely more expensive than just normal glass. However, I confirmed with the curator I would apply Plexiglas to the works, for she couldn't accept anything with glass. I really understood what it meant.
Well, the exhibition committee will definitely want to sell as many works as possible, but I know it is not going to be easy for every one of us. I have participated in shows which I invested much financial means and got me almost nothing but only some attentions. Publicity isn't bad thing, but as an artist living in 21st century, you ought to be a bit more realistic and practical. Right?
As I was just about to tell myself I am going to give it up, a fleeting light of comet swept through inside my 'thinking cap'. Why don't I make it more interesting by turning my physical works into projection? Or better one, a holographic projection? And give it some animated motions? I always want to try that. GIF? AVI.? VR? AR? How does that make any difference from video art? Ok, first of all, I don't intend to make any sound video art any all. I admit, I just want to fix the problem. Excellent, and will that still be categorised as 2-dimentional work or video or? Who cares? I am artist not a critic! If I can show my works in the exhibition without much hassle of shipping my works there and worrying about potential damage and etc. I would be willing to try anything to reach that goal! Jackpot!
How many international shows in the world are not concerning about dealing with painstaking delivery of fragile artwork each year? Yeah, as an organiser you can say we are not responsible for covering that cost but 'assign' this to each participated artist, but we can help artists to sell works and take certain commission. Ok, this is good business for now, but not the 'future' for everyone.
Nowadays, people are still used to come to physical art space to observe works. But in the future, with the rising technologies like VR or AR, our ways of art presentation will be forever recast. One might argue about the sky-high price, but let me tell you, it will plummet soon. One day, you can visit exhibition with only one VR glass on head and switch it on, not only can you see the work, but also touch (which is definitely not allowed in gallery and museum space) it and feel it and smell it without breaking any taboo. How wonderful would that be?